I have always loved dressing differently and designing my own clothing, but did not know how to sew. When I took my designs to the tailor to have them made, I was told by the tailor that other customers love my designs and want to purchase my outfit. When I wore the clothes I had made for me, my friends would literally beg me to sell them the clothes off my back.
This inspired me to go and learn how to sew, I said to myself “I might be on to something here”. I went to learn tailoring at John Donaldson Technical Institute back in Trinidad. While I was in school, I started sewing for my friends using the school’s sewing room for my production so my instructor used to tease me saying all I needed to do was put up a sign on the door of the classroom and I was in business. After graduating in 1995, I opened up my first shop in the city of Port of Spain in Trinidad.
In the USA, I started as a home based business. I was referred by the local fabric stores in my area to people who needed to get their designs made. In a short span of time, business grew beyond my home’s capacity so we obtained a store space where we now operate in New Jersey. My clients are comprised of men and women from ages 16 to 60, as well as children. My main clientele are women of every age.
We at Rodney Alexander Designs cater to clients with a distinct taste and style. We make one-of-a-kind dresses for proms, parties, church services, weddings and even the runway. We offer a unique custom service with design element and uniqueness in our artistic, highly fashionable clothing line.